Week 10

I am now working on the development sketchbook for my two chosen boutiques. I have chosen these boutiques because they cater to the same market but have taken two different approaches and need two different solutions. The first part of my sketchbook will feature the introduction as well as SWOT analysis’s of each boutique to identify the main areas I need to work on. Through my discussions with the managers and staff, I have a good idea of the current state of the boutiques and what areas need help. The next part of my sketchbook is focussing on case studies. The first study is on the retail consultant Mary Portas, as she is an expert in retailing and is an advocate for supporting small businesses like my clients. I am going to incorporate her values and strategies wherever I can in my proposal for each client. I am going to do two more case studies on retailers who are using social media to propel their businesses, as this is a key area for my clients.