After completing the interiors section I notice that alot of the consumer trends are reflected in interior design. For example- the global marketplace is apparent in both areas, along with a desire to get back-to-basics while remaining innovative. I will use these observations when I am creating the marketing plan for my boutiques. I have added a window design section and well as exteriors for a full analysis on retail shops. Along the way I spotted some interesting concepts which I have dedicated a page to. During my research I also found a great website from a retail consultancy that had the keys to successful retail planning which I have featured in my sketchbook. To finish it off, I am focusing on what’s happening in fashion via social media, as this is another key area that my consultancy will focus on.
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